What began with a T-shirt - an improv group creating a logo for its troupe based on the Best Buy logo - has quickly become a headache for the retailer. The company issued cease-and-desist letters to Improv Anywhere and clothing company Neighborhoodies for Improv's logo. Instead of stopping there, however, lawyers reportedly also sent cease-and-desist letters to a blog that reported on the incident.
Whether the blogs covering the story were promoting (rather than reporting) is partly irrelevant. What's important is ...