Law firms are increasingly using PR to help build reputation, enhance thought leadership, and attract prospects for new business.
In August 2008, Minneapolis-based law firm Faegre & Benson distributed a press release announcing the formation of its new food, agriculture, and biofuels group (FAB). After the announcement, the firm arranged media interviews during AgNite, a September agricultural gala that it co-sponsored during the Republican National Convention, to demonstrate the practice group's expertise.
“[FAB practice leaders] were ...