During the PR industry's six-year boom, many firms looked at other professional service providers – such as lawyers, accountants, and management consultants – as models for improving their own service offerings. Now, with the fat times a slimming memory, PR firms are eyeing these same industries to see what mistakes they can avoid.
In the past two months, four of the US' largest law firms have disbanded. Others have merged in attempts to survive. Still others have terminated the jobs ...