NEW YORK: The majority of companies in Latin America are now active in social media, with their strategies increasing in sophistication, according to research from Burson-Marsteller.
The agency's “Latin America Social Media Check-up 2013” selected the top 25 companies based on revenue in Argentina, Brazil, Colombia, Chile, Mexico, Peru, Puerto Rice, Uruguay, and Venezuela and examined how they use Twitter, Facebook, YouTube, Google+, and blogs.
It compared the data, collected last June, to similar research the firm did two years ...