Multinationals and agencies are setting their sights on the booming economies of countries including Brazil and Colombia, but care must be taken to maneuver through local marketplace challenges.
“In the past, Latin America was considered a tertiary market. Now not a week goes by that I don't get calls from clients and prospects asking for budgets and proposals for Latin America,” says Laura Schoen, chairman, Latin America for Weber Shandwick. “An almost forgotten region is now one of the ...