Two years into Web 2.0, most PR pros know that social media has changed the way they do their jobs. What remains elusive, however, is how to keep up with the various Web 2.0 tactics without feeling overloaded.
Marketers are now being inundated with new technology that is critical to their work. Several new sites incorporate social media tools under one banner, making it faster and easier to coordinate a variety of different media.
For instance, Sway's new platform, Shoutlet, ...