It is fairly well documented that PRWeek was not particularly impressed with the PRSA's initiative at the end of last year and the start of 2012 to define, or redefine, PR.
The exercise seemed to drag on for an interminable amount of time, produce considerable amounts of hot air and navel-gazing, and ultimately result in a definition that wasn't much different to many of the other perfectly acceptable definitions of the profession that are out there.
We weren't alone in ...