Client: The Hershey Company (Hershey, PA)
Agency: JSH&A Public Relations (Oakbrook Terrace, IL)
Campaign: Hershey's Air Delight Chocolate Launch
Duration: July – September 2011
Budget: $230,000 to $270,000
A branded hot air balloon helped The Hershey Company and long-time agency JSH&A Public Relations launch Air Delight, aerated chocolate bars and Hershey's Kisses, last summer.
“We were the first major company to launch an aerated chocolate in the US, and we needed a unique way to capture the essence of the ...