Political prankster Michael Moore once hired lobbyists to persuade congress to declare a new national holiday honoring his TV show. It worked, and 'TV Nation Day' was written into the congressional record.
The scale may be greatly reduced, but the feat of having a municipal holiday named for your PR firm can hardly be less daunting. But Rosica Mulhern, a small New Jersey firm which specializes in cause-related marketing, did just that, and without the benefit of a fleet of lobbyists ...