What else would you expect from a magazine launched on April Fool'sDay?
For their fifth anniversary, the editors of Maxim created 13 separateeditions of a special "Greatest City on Earth
package, each onedeclaring a different metropolis the winner.
The magazine's ploy worked superbly, generating the kind of buzz thatmedia pundits have come to expect from the publication.
Maxim's chicanery came to light after the Detroit Free Press ran afront-page article on the honor. The journalist soon got a call from afriend in Atlanta, who ...