Parking. Elvis. Pink cars. Putting these words together makes perfect sense to teens of the 1950s. So is the PR staff at Dallas/Fort Worth International Airport (DFW) showing its age?
Facing competition from off-site parking services, DFW conducted a year-long customer satisfaction survey to eliminate hassles for motorists at the sprawling, four-terminal facility. Staff simplified parking-lot names, fired up 40 new shuttles, and offered parkers free water, newspapers, and windshield cleaning - all without a price increase. Spotters now direct shuttles ...