LAS VEGAS: The Las Vegas Convention and Visitors Authority (LVCVA) has embarked on a six-figure effort to boost the city's image in Mexico, Canada, and the UK.
The organization chose to target these three countries because the majority of its international tourists come from those markets, said Jo Crimmins, PR Group account director for R&R Partners, LVCVA's AOR and partner for the effort.
After conducting internal research, the organization developed a PR strategy for each market. Surveys found that in ...