NEW YORK: Lane Bryant, the plus-sized clothing retailer, recently used Twitter to build a new media strategy.
Specifically, the company hosted a wardrobe giveaway contest in its stores this past spring. Although it promoted the contest via fashion blogs, Lane Bryant's PR team, including MediaSource, which has worked with its corporate PR for the last 10 years, acknowledged that the selection of the winner, and her prizes – a trip to London to attend the premier of Mamma Mia! the ...