Client: Lamaze International (Washington, DC)
Agency: Jones Public Affairs (Washington, DC)
Campaign: Push for Your Baby launch
Duration: January – ongoing
Budget: $87,250 for launch efforts January to July
Lamaze International and JPA, its AOR, launched a national “Push for Your Baby” campaign in May to engage parents and Lamaze educators.
“The campaign addresses our ongoing concerns with maternity care outcomes,” explains Lamaze International executive director and CEO Linda Harmon. “We wanted to raise women's' awareness of ...