NEW YORK: Luxury Swiss skincare and beauty brand La Prairie has hired Jaime Maser as director of communications. Maser will be responsible for all PR and communications efforts in North America, including corporate communications, new media outreach, strategic alliances, and press events. Previously, Maser had been a consultant for the brand, and prior to her work for La Prairie she was the beauty and wellness director at Paul Wilmot Communications for nearly four years.