Who is your client? What are its media goals?
Jimmy Lee: AltaMed Health Services is a leading private, nonprofit provider of health and human services in Southern California. [It] turned to [IW Group] to drive awareness among Chinese-American seniors and their families about AltaMed's low- to no-cost adult day healthcare for qualified patients.
What made KSCI-TV a good target? How did you pitch the producers?
Lee: KSCI-TV is the largest Asian-language TV station in the US, reaching nearly 9 million households in ...