Client: Kumon Math and Reading Centers (Teaneck, NJ)
PR team: Internal
Campaign: National Book Month
Duration: October-November 2009
Budget: $20,000
Kumon Math and Reading Centers hosted its third National Book Month book drive in 2009, inviting its centers nationwide to collect books to donate to a local organization of their choice.
The goal of the effort was not only to help the local communities, but also to build strong character and life skills among the students, ...