In the nearly five years that Perry Yeatman, SVP of corporate affairs, has been at Kraft Foods, she has seen the food company through several watershed moments.

In 2007, Kraft became among the largest spinoffs in history when Altria, formerly Philip Morris, de-merged the company from its mix. This was followed by an ambitious three-year turnaround plan and, this year, its acrimonious Cadbury takeover.

"We had to redefine who we are, what we stand for, and what Kraft Foods is ...