NORTHFIELD, IL: Kraft Foods launched an educational video on volunteerism that it hopes will go viral as part of its first "Make a Delicious Difference Week."
The video, available on YouTube and the Kraft Web site starting October 13, features employees who encourage the viewer to volunteer, in the spirit of the Edward M. Kennedy Serve America Act, which went into effect October 1. Each time the video is viewed, Kraft pledges to donate enough money for five meals its 25-year partner, Feeding ...