Kraft Foods has teamed up with People to bring consumers the latest in olfactory delights.
Kraft sponsored a special issue of the glossy that hit stands last Monday featuring five ads and a special editorial section with rub 'n' sniff foods, enticing readers to first smell and then hopefully buy the yummy treats. The issue will only be sent to People subscribers who fall within Kraft's target demographic: women ages 25 to 54 who have children or multiple-member households.
While treats for ...