NORTHFIELD, IL: Kraft Foods will keep its in-house communications and PR structure unchanged for at least a year despite an upcoming company split.
Kraft announced yesterday that it intends to separate the company into two independent businesses, one focusing on North American groceries and the other on global snacks.
While the plans are being finalized, the company's PR and communications strategies will remain unaffected.
“It's a process that's going to take 12 months or more, so there are a lot of steps that ...