CHICAGO: Kraft Foods has selected Olson PR as AOR for the Oscar Mayer brand, following a review.

Olson, which started working with Oscar Mayer several months ago, will lead consumer PR for the brand, including consumer media relations, communications strategy, and social influencer outreach, said Sydney Lindner, associate director of corporate affairs at Kraft Foods.

The firm has replaced longtime AOR Weber Shandwick, which had worked with Oscar Mayer since 1996. The change in agencies was part of a “normal ...