NEW YORK: Business consulting firms like Bearing Point pride themselves on helping their corporate clients remain nimble in a business world where change is more often the rule than the exception.

Nevertheless, it was the business consulting firm that showed itself to be especially nimble in early October when it executed a rebranding effort in the amount of time most companies set aside to introducing a new letterhead.

On October 2, KPMG Consulting announced it was changing its name to Bearing Point ...