DALLAS, TX: Susan G. Komen for the Cure, a nonprofit supporting breast cancer research and funding, hired The Morris & King Company as its first national AOR since 2008, effective this week.
Komen CMO Katrina McGhee told PRWeek an urgency in the marketplace related to healthcare reform, state legislature changes surrounding coverage, and various other shifts exaggerated the need for consistent messaging and communications via PR, social media, and online media relations support.
“Our capacity to get urgent and relevant ...