KNBC, Los Angeles (June 23 and June 26)
Who is your client, and what are its media goals?
Jennifer Abelson: Neven Vision is a global leader in both mobile visual search and biometric facial recognition technology. The company has momentum in Europe and Asia, and wanted to aggressively enter the US market by using the media to influence consumers, brands, and telecommunications carriers.
What made KNBC such a desired placement, and how did you pitch the reporter there?
Abelson: Not only is LA ...