HOFFMAN ESTATES, IL: Kmart is focusing on a new in-store pick-up program, doing social media and online outreach, and raising awareness for its new Casa Cristina line, all leading up to the holiday season this year.

"We know that this holiday season will be just as competitive as last year," said Kmart CMO Mark Snyder. "What we know about our customer, they are weary about hearing about the recession. She feels validated with the approach she's used, creating ...