HOFFMAN ESTATES, IL: Kmart has launched its first original Spanish-language video series on YouTube, called "Madres y Comadres," to connect with Hispanic moms this back-to-school shopping season.
The eight-part scripted web series, styled as a mock telenovela, details the nuances of raising American children in a traditional Hispanic household. The Spanish-only series is accompanied by 12 video interviews with real Hispanic mothers from Mexico, Peru, Guatemala, and Colombia.
"The segments are inspired by the challenges Hispanic mothers face in raising their ...