HOFFMAN ESTATES, IL: Kmart is supporting the upcoming Paramount movie Transformers: Revenge of the Fallen by encouraging customers to transform their dads for Father's Day. The multi-channel marketing promotion, which has a budget of less than $20,000, includes movie ticket giveaways with a $50 purchase of men's clothing; media relations; and outreach via social networks.

Running from June 7 to July 4, "Transform Your Dad" focuses on passion points for men, ranging from the outdoors to sports, and how ...