NEW YORK: Kmart issued an RFP in search of an agency to support its ongoing fashion and lifestyle initiatives.
The annual budget for the work is up to $1.5 million, including out-of-pocket expenses, according to sources familiar with the review.
The procurement-led search will include about six agencies, including small- and mid-sized lifestyle shops with fashion experience, noted a source. Euro RSCG, which handles Kmart's PR, did not immediately return a request for comment.
According to information that the company sent to agencies, the approach ...