HOFFMAN ESTATES, IL: Kmart is conducting a campaign for its Sofia by Sofia Vergara collection integrating various types of outreach to Hispanic consumers.
Advertising agency Peterson Milla Hooks created the “Work What You Got” effort to inspire women to feel sexy and confident in their clothes. From there, Kmart PR AOR Alison Brod took the reins for communications and outreach strategies.
“The ad campaign is sort of what has inspired our PR outreach and what we're trying to really show ...