Three years ago, the Kennedy Krieger Institute (KKI), a Baltimore-based institution for children and adolescents with pediatric developmental disabilities, began to evaluate ways to raise awareness levels for the institute nationwide.
At the time, the organization enjoyed plenty of attention in its hometown, but outside Maryland, there was plenty of room for growth. Although KKI is based in Baltimore, it treats children all over the country, and the organization was eager to both expand its fundraising base and to introduce its ...