Company: Gemini Cosmetics, New York
Campaign: KISS Him, KISS Her fragrances
PR Team: LSZ Communications, New York
Other marketing: Averett Free Ginsberg, New York (advertising)
Launching: September 2006
Budget: Undisclosed
OBJECTIVE: For the iconic band's first foray into fragrances, KISS partnered with Gemini Cosmetics and LSZ Communications to unveil a line set to appear on more than 2,000 department stores' cosmetics counters this fall. The collection, which includes scents and ancillary bath products for men and women, is meant to appeal not only to KISS fans, ...