NEW YORK: Following a competitive pitch, Kimberly-Clark has retained incumbent Ketchum for its Family Care brands, which include Cottonelle and Kleenex tissues, Scott tissue and towels, and Viva paper towels.
The Omnicom agency, which has handled the business since 2001, will support the category through brand marketing, marketing to women, sustainability communications, social media strategy, and integrated marketing management.
“We wanted to maximize the depth and breadth of our North American Family Care brands, so we undertook an RFP to maximize our ...