Company Kimberly-Clark
Campaign Scott Naturals Tube-Free bath tissue launch
Agency mix Tris3ct (creative) - lead agency, Ogilvy Action (retail shopper marketing), Ketchum (PR), Colossal Squid (digital), Mindshare (media planning/buying)
In-house team Gordon Knapp, president, Family Care North Atlantic; Jeff Dawson, VP, North America rolled products; Alyson Gomez, manager, brand media relations; Richard Moulton, director, shopper marketing; Doug Daniels, brand manager, strategy and innovation; Erik Seidel, brand director; Doug Daniels, brand manager, strategy and innovation
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