Andrex, the Kimberly-Clark toilet-tissue brand, has put its UK digital business up for review.
The brand has already approached agencies with an RFI as part of the statutory process.
Andrex's digital account, which includes social media, is currently held by WCRS. The agency has handled the business for the past four years and is expected to re-pitch for the account.
WCRS recently launched a digital campaign across Andrex's Facebook page, increasing its "Likes" from 300 to 300,000 in 18 ...