Client: EBay (San Jose, CA)
PR agency: M Booth & Associates (New York)
Campaign: Kijiji: Baby on Board
Duration: May-July 2009
Budget: $67,500

In a crowded classifieds market led by Craigslist, eBay property Kijiji sought to boost awareness, traffic, and market share. In March, working with AOR M Booth & Associates, it launched an effort to position itself among moms as free, safe, family-friendly, and local.

"When we looked at the metrics, we had a strong ...