NEW YORK: Kids Kicking Cancer (KKC), a nonprofit organization focused on easing the pain of sick children while empowering them to heal, has enlisted the help of celebrities Gerard Butler, Demi Moore and Miley Cyrus , as part of an awareness and fundraising campaign.
The awareness component aims to drive downloads of a new iPhone and Blackberry app from KKC called “Breath Break,” which features video of kids with cancer teaching pain-reducing techniques to help the general public reduce their ...