Client: Kidde (Mebane, NC)
Agency: Fahlgren Mortine (Cleveland, OH)
Campaign: Detecting the Silent Killer: California Carbon Monoxide Poisoning Prevention Campaign
Duration: June - November 2011
Last summer, California enacted a law mandating carbon monoxide (CO) alarms in single-family and two-unit homes. Kidde, makers of CO alarms and other home-safety products, and long-time agency Fahlgren Mortine mounted a campaign to promote CO safety in the state.
“Focus groups [revealed many] people didn't know about CO alarms and were ...