Organization: Kentucky Fried Chicken and MySpace
Campaign: Kentucky Fried Faceoff
PR team: In-house and Weber Shandwick
Launch: June 9
Budget: Undisclosed
Objective:
Colonel Sanders has been the face of KFC for more than 65 years, but the fast-food chain decided its new grilled chicken line needed a fresh face. To build exposure for the Kentucky Grilled Chicken line among a younger, health-conscious consumer, the chain partnered with MySpace to search for a person to become a counterpart to the ...