At a time when companies like PepsiCo and General Mills are pledging to develop healthier products, KFC is causing a stir with the promotion of the limited time-only Double Down, a sans-bread bacon and cheese sandwich held together with fried chicken pieces.
The fast food brand, which introduced a healthier grilled chicken option last May, is just one of many food companies attempting to effectively communicate to dual audiences— using a diverse menu and messaging that focuses on that variety.
“Whether it's ...