LOUISVILLE, KY: Despite KFC's inability to fully deliver on its grilled-chicken consumer launch promotion, a number of PR pros believe the brand's misstep will actually lead to positive long-term brand awareness.
“They end up with what seems on surface to be a bad story but in many ways is a great story,” said K.C. Brown, SVP and head of analysis at Cision. “The fact that it has an air of being a mistake gives it an air of authenticity people are ...