In preparation for our 50th anniversary, GolinHarris has spent much of the past year exploring the future of communications to determine where the PR industry is headed. We have identified three emerging trends that directly impact PR agencies: consolidation, specialization, and integration.
In the coming decades, because of continued consolidation, consumers may all shop at one discount store, fly on two airlines, and deposit paychecks at one of three banks. While that may seem like a bit of an exaggeration, there ...