LOS ANGELES: Organic probiotic drink manufacturer KeVita has selected Blaze PR as its first PR agency partner following an RFP.
Four firms competed in the final round of the review, said Bill Moses, CEO and co-founder of KeVita. He declined to name the other agencies.
KeVita chose Blaze because of its experience with traditional PR and social media, said Moses, as well as a recommendation from the company's marketing consultant Amanda O'Keefe.
“They are a strategic-thinking agency,” he explained. ...