Objective: Nascar driver Kevin Harvick won the Budweiser Shootout on February 7, the first race of the Nascar season. But to lead his brand's way online, he launched a social networking site, Fan Central at fancentral.kevinharvick.com, two days later. DeLana Harvick, Kevin's wife and the owner of Kevin Harvick Inc., said the Kevin Harvick brand already had a strong following on Web sites and message boards, so the new site was “the most cutting-edge way for our fans to interact... ...