READING, MA: Keurig, known for its single-cup beverage brewing products, issued an RFP with plans to complete the review process by March 1, confirmed Chris Stevens, VP of corporate relations.
He also confirmed that incumbent MSLGroup – the agency came on board in February 2010 as the brand's first PR AOR – is participating in the review alongside seven other agencies located in various US regions.
“We specifically looked at those agencies that we thought had the right experience and the agencies ...