Kettle Foods, the maker of Kettle Chips, has hired Emanate to support a brand repositioning and packaging redesign that is set to launch in March in the UK.
The potato chip maker, owned by Diamond Foods, called a review in April of last year for an agency to work on a consumer brief. Emanate, which was involved in the pitch, was more recently hired for long-term brand work by Kettle Foods throughout this year.
Its work will focus on reaching a younger ...