WILMINGTON, DE: In the same month as Ketchum lost its grip on the longstanding Visa account, Bank One, one of the largest global issuers of Visa cards, has tapped the agency to handle its card services division in the US.
David Webster, SVP of business affairs for card services, explained, "We experienced Ketchum in our relationship with Visa."
Bank One's card services, with 53 million card members, and over 1,200 cobranded cards with partners such as Amazon. com, United Airlines, and Ann ...