NEW YORK: Pfizer awarded Ketchum a global assignment for Lipitor as the pharmaceutical company prepares for its top-selling drug to go off patent at the end of this year.
MacKay Jimeson, media relations manager for Pfizer, confirmed that Ketchum had been named “the PR agency to support Lipitor through the loss of exclusivity.” He declined to provide further comment.
Sources said that Ketchum was one of several agencies invited to pitch for the Lipitor business in December as the company ...