SAN FRANCISCO: Ketchum Food Marketing has won the Dixie Foodservice Business account and now serves as agency of record. It's the first time Dixie has used PR.
'We believe we were the only West Coast agency who made it to the finals,' said Ketchum's Kim Kurata.
Headquartered in Norwalk, Conn, Dixie Foodservice is a leading supplier of foodservice disposables, including Dixie cups, containers, foodwrap and food trays.
Staff managing the new account include vice president management supervisor Shelley Roth and ...