WASHINGTON: Ketchum's DC office is rebranding its consumer health and wellness practice as Brand, Well-Connected.
The renamed practice will officially launch on Monday. The Omnicom Group agency is rebranding the unit at a time when clients want assistance on branding beyond health issues, said Nick Ragone, director of Ketchum's Washington office. He indicated that travel industry clients are already using the revamped offering.
Leslie Schrader, SVP of Brand, Well Connected, will lead the rebranded unit. Most of its staff was ...